Infinitive

Infinitive At Infinitive, we’re about action, results, and enabling clients to master the digital world. We love rolling up our sleeves to deliver breakthrough value.

Headquartered in the Washington, D.C. area, Infinitive is a consultancy specializing in marketing and advertising solutions, customer data & analytics, cloud solutions, data security & enterprise risk management, and digital & business transformation. Leveraging best practices in process engineering, change management and program management, we develop custom solutions for global companies across a range of industries

We had a blast last night at the March of Dimes Maryland-National Capital Area Chapter Signature Chefs Auction! Infiniti...
10/25/2019

We had a blast last night at the March of Dimes Maryland-National Capital Area Chapter Signature Chefs Auction! Infinitive was a Gold Sponsor at this March of Dimes event which helped raise $450,000 to help fight for a brighter future for moms and babies in DC and across the country.

We are excited to be attending TechDay at William & Mary School of Business! What a great opportunity to meet students a...
10/24/2019

We are excited to be attending TechDay at William & Mary School of Business! What a great opportunity to meet students and share why Infinitive is different kind of consultancy!

Interested in a Tech Job Post-Graduation? Join us and William & Mary School of Business for W&M’s 3rd Annual TechDay, a full-day Thought Leadership and Employer Showcase event on Friday, November 1 in Miller Hall.
TechDay is a once-a-year event you won’t want to miss, all W&M students are welcome. For more information and to RSVP for lunch, see TribeCareers.

10/22/2019
Infinitive Supports The AJ Foundation

Infinitive's CEO, Denis McFarlane, interviews fellow Infinitivian, Michael McCormick, to chat about his 12 hr marathon golf session in honor of The AJ Foundation For Children With Autism.

We had a great time meeting students from the W&M MSBA program yesterday on their fall careertrek. Thank you for making ...
10/16/2019

We had a great time meeting students from the W&M MSBA program yesterday on their fall careertrek. Thank you for making us a part of your visit!

MSBA students enjoying their trek to DC. Visiting with NPR, Infinitive, and EAB before heading to the fall WAABA thought leadership panel led by Professor Monica Tremblay!

We’re proud to support our Infinitivian, Michael McCormick, as he golfed for 12 hours yesterday in honor of The AJ Fou...
10/15/2019

We’re proud to support our Infinitivian, Michael McCormick, as he golfed for 12 hours yesterday in honor of The AJ Foundation For Children With Autism Golf Event. Michael even broke a Topgolf record for most balls hit in a day!

10/01/2019
InFUNiday Fall 2019

InFUNiday is Infinitive's biannual event that brings employees together to have #fun, #connect and #grow. Check out highlights from our Fall event!

This is "InFUNiday Fall 2019" by Infinitive on Vimeo, the home for high quality videos and the people who love them.

08/23/2019
How Self-Service Helps Political Advertising

In the latest series of videos on how media and publishing organizations can take advantage of the coming “sales tsunami” of political advertising, CEO Denis McFarlane and media executive Steve Malinchock discuss the benefits of self-service platforms and tools.

Hit ▶️ now to hear more!

When you're done watching the video head over to our website for the full blog post: https://www.infinitive.com/2019/08/20/how-self-service-helps-political-advertising/
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#videos #publishing #advertising #digital #political #elections #tech #consulting #consultingservices #media

08/20/2019
Political Advertising: Complex Analytics In Real-Time

Get complex and real-time analytics in political advertising with Deep Media Insights. Discover how it's possible for your organization to improve forecasting, fix problems quickly, and deliver the right information to your clients with a clear view of your data.

Catch the full blog post on our website here: https://www.infinitive.com/2019/08/14/video-deep-media-insights-for-political-advertising/
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#publishing #advertising #blogpost #digitaltransformation #ads #political #politicaladspending #insights #data #tech #cloudsuperheroes #consulting #Infinitiveconsulting

08/14/2019
Political Ad Spending: Is Your Data Clean?

Political advertising is heating up 🔥, and candidates are paying crazy money to publishers for ads. Tune in to hear from Infinitive’s media and publishing expert on what publishers need to be thinking about with navigating the huge opportunities from the elections.

In this video, Infinitive touches on topics from:
-- Master Data Management (MDM) and its role
-- Deeper insights through analytics
-- Product catalog design
-- How training factors in

After your done watching head over to our blog to view the full post: https://www.infinitive.com/2019/08/13/video-how-media-and-publishing-companies-can-vote-for-efficiency-and-profitability/
#publishing #candidates #publishers #ads #advertisers #digital #2020 #elections #media #data #tech

08/12/2019
Infinitive is speaking at the CloudyCon conference

Are you looking for the opportunity to hear stories and gain expertise to improve cloud financial management? Register for CloudyCon and watch Infinitive’s CEO, Denis McFarlane and Technology Practice Lead James McGinn talk more about the event.

Read the full blog post here: https://www.infinitive.com/2019/08/12/video-infinitives-jim-mcginn-to-speak-on-finops-at-cloudycon/

#CloudyCon #event #speaking #cloudsuperheroes #sanfransisco #consulting #digitaltrasformation #tech #FinOps #cloudfinancial #cloud #management

Time flies when you’re having fun! Friday marks the last day for Infinitive’s interns extraordinaire. Through their ...
08/07/2019

Time flies when you’re having fun! Friday marks the last day for Infinitive’s interns extraordinaire. Through their internship, they have worked on new company projects, joined in on fun events, volunteered their time to charity, and studied hard for Amazon Web Services (AWS) certifications! All eight, passed there AWS Certified Cloud Practitioner exams and have also strengthened their knowledge in Cybersecurity, and Data Science and Analytics. We are proud of each one of them, and we had a great time getting to know them.
Thanks for being part of our digital transformation family!
📸: JK Community Farm volunteering event
#cybersecurity #amazonwebservices #awscertified #interns #certifications #internship #volunteering #digitaltransformation #cloudsuperheroes #technology

07/26/2019
Learn What Interactive Content Could Mean for Digital Advertising

Being able to choose what programming you want to watch when you want to watch it, used to seem like a futuristic idea. But now it’s the reality – and publishers are taking it a step further. Learn more as Infinitive digs deeper into this topic in the video below.

For more on this topic, check out Infinitive's recent blog post here: https://www.infinitive.com/2019/07/25/choose-your-own-ad-venture-and-its-impact-on-digital-advertisers/

07/08/2019
Denis & Kevin Talk About the Mortgage Industry

Watch ▶️ and learn more about the constant state of evolution in the mortgage industry from Infinitive.
#mortgage #mortgageindustry #digital #consulting

https://vimeo.com/342315843

Join in on the discussion as Infinitive's CEO, Denis McFarlane, and Financial Services Mortgage Lead, Kevin Coyle talk about the mortgage industry. Check out…

06/17/2019
Blockchain and Cryptocurrency: What Trends to Expect in the Future

Want to learn more about blockchain and cryptocurrency? Hear from Infinitive's experts Austin Erickson and Bruce Semisch as they talk about this topic. https://vimeo.com/340510373
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#cryptocurrency #blockchain #consulting #digitaltransformation

Hear about the future of blockchain and cryptocurrency from Infinitive's experts. Thanks for watching! FOLLOW INFINITIVE AT: LinkedIn: https://www.linkedin.com/company/infinitive/ Twitter:…

The AWS Public Sector Summit in DC was a great event for Infinitive to learn more about AI, ML, Data Warehouses, cloud, ...
06/13/2019

The AWS Public Sector Summit in DC was a great event for Infinitive to learn more about AI, ML, Data Warehouses, cloud, and diversity. From listening to Teresa Carlson speak to the fun after-hours networking event hosted for AWS partners like us. We are excited for our continued journey with AWS and the APN (Amazon Partner Network). See you at next's year summit. #cloud #diversity #publicsector #AWS #PublicSector #AWSConsultingPartner #cloudsuperheroes

06/13/2019
Denis & Steve Discuss Linear and Digital Convergence

#TBT - Infinitive‘s media expert, Steve Malinchock dives into linear and digital convergence and why it's important for companies. #digital #expert #media #linear #convergence https://vimeo.com/318230805

In this video Infinitive’s Denis McFarlane, Founder & CEO and Steve Malinchock talk about the importance of linear and digital convergence. View the full…

06/12/2019
Cross-Channel Marketing Frustration? How Even the Best Companies Can Improve

Even the biggest companies struggle with marketing across different channels. Find out what steps your business can take to create a more personalized journey. #marketing #marketingtransformation #marketingb2b #consulting #digital #digitaletransformation #crosschannel https://vimeo.com/339988852

Do you ever feel like a company you buy from doesn’t know you? Feel frustrated with information sent that’s not relevant? Watch as our expert explains…

06/10/2019
Infinitive Obtains AWS Public Sector Partner Status

Infinitive is now a Public Sector Partner. Hit ▶️ to hear about the partnership and our involvement in the Washington DC Public Sector Summit starting tomorrow. https://vimeo.com/341360028
#cloudsuperheroes #tech #cloud #AWS #publicsector #publicsectorsummit #Amazon #digitaltransformation #consulting #summit #washingtondc #partnership

Infinitive's CEO, Denis McFarlane and Technology Lead, Jim McGinn announce AWS Public Sector Partner and Infinitive’s involvement in the AWS Public Sector…

As an AWS Select Consulting Partner, we are always looking for new ways to learn, and #reMARS was an excellent place for...
06/07/2019

As an AWS Select Consulting Partner, we are always looking for new ways to learn, and #reMARS was an excellent place for Infinitive to get insights on machine learning, automation, robotics, and space. 📸credit: Infinitivian - Ian Green
Learn more about our partnership here: https://vimeo.com/319563341
#robotics #automation #consulting #AWSpartner #tech #IT #machinelearning #artificialintellegence #space #Amazon #cloudsuperheroes #digitaltransformation

06/05/2019
Looking for Marketing Automation Success? Start by Looking in the Mirror

What is the real secret to marketing automation success? Our marketing expert Benjamin Eisenkramer and CEO, Denis McFarlane answer this in our video below. #marketingautomation #marketing #SEO #consulting #digitaletransformation #digitalmarketing https://vimeo.com/337283836

Join in on the conversation as Infinitive's CEO, Denis McFarlane, and Ben Eisenkramer talk about the struggles and solutions of marketing automation. For more…

Introducing Infinitive's ☀️ summer interns extraordinaire! Please help us welcome the next generation of technology ...
05/28/2019

Introducing Infinitive's ☀️ summer interns extraordinaire! Please help us welcome the next generation of technology consultants. Over the next 11 weeks, they will train in AWS, Cybersecurity, and Data Science and Analytics as they become part of our digital transformation family!
#cloudsuperheroes #workhardplayhard #AWS #digital #consulting #interns #infivitive

Want to learn more about digital transformation? Solutions involving data  📉migration, linear & digital convergence, ...
05/21/2019

Want to learn more about digital transformation? Solutions involving data 📉migration, linear & digital convergence, media, AWS, and much more? Head over to our Vimeo page and get the latest must-see 👀 industry news.
https://vimeo.com/infinitiveinc
#digitaltransformation #convergence #digital #data #media #AWS #Amazon #awspartner #culture

Infinitive was voted the Best Place to Work in 2019 by The Washington Business Journal. We credit the award to the succe...
05/20/2019

Infinitive was voted the Best Place to Work in 2019 by The Washington Business Journal. We credit the award to the success of our hardworking Infinitivians who make our culture a special place to work. We are honored to be in such great company with organizations we admire, and as a digital transformation company, we are excited about what the future holds for our culture, services, and people.

#award #bestplacetowork #success #culture #workhardplayhard #digitaltransformation #company #consulting

Great event yesterday with GE Power in Richmond where we presented real-life examples to help organizations get the most...
05/15/2019

Great event yesterday with GE Power in Richmond where we presented real-life examples to help organizations get the most out of artificial intelligence/machine learning & IoT initiatives. Thank you to everyone that attended and spoke at the event. Stay tuned for more events on this topic.
#richmond #cloud #iot #artificialintellegence #machinelearning #event #funnight

Save your seat!  - Join a fun, networking event with Technology Expert, Jim McGinn, and CIO for GE Power's global Supply...
05/13/2019
Get the Most Out of Artificial Intelligence/Machine Learning & IoT

Save your seat! - Join a fun, networking event with Technology Expert, Jim McGinn, and CIO for GE Power's global Supply Chain network, Magnus Akesson. Join in on a collaborative discussion on value creation through automation technologies.
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#tech #digital #rpa #ml #ai #event #richmond #networking #technology
https://get-the-most-out-of-ai-ml-iot.eventbrite.com

This event is geared toward people who want proven AL/ML solutions.

05/09/2019
Unlocking the Value of Data through IoT Analytics

Are you taking advantage of your company's data from different devices?

Watch and hear about examples in IoT, analytics & data - all in this fun video.
https://vimeo.com/333898215
#video #analytics #iot #data #companies #digitaltransformation #digital #AWS #AWSplatform

Infinitive CEO Denis McFarlane spoke with Chief Technologist Jim McGinn about how Infinitive uses the powerful and cost-effective cloud computing platforms such…

05/08/2019
A Recap of the ANA Media Conference - Part 2

Would you like to hear more about trends with OTT TV and emerging voice technologies?

Watch this second part of our ANA conference recap with marketing and programmatic experts Fiona Davis and Beth Billingsley. Then, head over to our blog for more information on the latest media trends.

#OTT #TV #marketing #digitaltransformation #experts #ANA #ANAconference #marketing #media

https://vimeo.com/331417984

A fun, two-part recap video shot on location featuring marketing and programmatic expert Fiona Davis and marketing and media expert Beth Billingsley, as they sat…

05/07/2019
A Recap of the ANA Media Conference - Part 1

We’re reminiscent of sunny ☀️days from the ANA conference in Florida.

Tune in for part 1 of our key takeaways on:

• Thoughts on “the new media supply chain” from the chief brand officer at the Procter & Gamble Company, Marc Pritchard;

• Advice on agency contracts and how brands can work more effectively with media agencies;

• How retailers are becoming media companies
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#media #anaconference #mediaexperts #recap #advice #event #digital #marketing
https://vimeo.com/331417741

A fun, two-part recap video shot on location featuring marketing and programmatic expert Fiona Davis and marketing and media expert Beth Billingsley, as they sat…

Click and learn more about March of Dimes important mission of healthy moms and babies. Hit play on the video inside the...
04/30/2019
Infinitive to Sponsor March of Dimes' March for Babies - Infinitive

Click and learn more about March of Dimes important mission of healthy moms and babies.

Hit play on the video inside the post to:
* Discover why Infinitive helps
* How you can join our team

#mod #marchofdimes #healthymoms #healthybabies

https://www.infinitive.com/2019/04/29/2019-march-of-dimes-march-for-babies/

For the 13th year in a row, Infinitive is proud to sponsor the March of Dimes’ March for Babies. The…read more

Infinitive will support Richmond Technology Council - rvatech at their annual gala.A fun event to celebrate Richmond’s...
04/25/2019

Infinitive will support Richmond Technology Council - rvatech at their annual gala.

A fun event to celebrate Richmond’s technology ecosystem + growing community!

In the area? Join us and get tickets at rvatechgala.com

#rvatech #rvatechgala #Richmond #technology #techawards #member #cloud #digital #consulting

Join Infinitive in supporting the March of Dimes at Bar Louie - One Loudoun! Show this flyer and 20% of your bill will g...
04/09/2019

Join Infinitive in supporting the March of Dimes at Bar Louie - One Loudoun! Show this flyer and 20% of your bill will go towards helping the March of Dimes mission of healthy babies and moms.

Infinitive's marketing expert Fiona Davis will share proven approaches of developing a flexible approach with programmat...
04/05/2019

Infinitive's marketing expert Fiona Davis will share proven approaches of developing a flexible approach with programmatic that delivers for both large and small markets, and leverages data to engage users with personalized content. Catch her onstage at the event and click the link for more information. https://www.ana.net/conference/show/id/MLC-APR19
#ANAMedia #programmatic #marketing #digital #programmatic

04/04/2019
ASU GSV X Summit 2019

Infinitivan and education expert Wayne Campagna will attend the ASU GSV Summit, one of the top conferences in the education industry. Hit play to discover the challenges many industries including universities and learning institutions are facing. #education #challenges #learning #summit #conferences #universities #digital
https://vimeo.com/327797757

Infinitive will be at the world's leading education and workforce innovation summit ASU GSV X on April 8th. Learn about the event by watching this video. Want…

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Ashburn, VA
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