A few of our Infinitivians show off their Halloween spirit...
At Infinitive, we’re about action, results, and enabling clients to master the digital world. We love rolling up our sleeves to deliver breakthrough value.
Headquartered in the Washington, D.C. area, Infinitive is a consultancy specializing in marketing and advertising solutions, customer data & analytics, cloud solutions, data security & enterprise risk management, and digital & business transformation. Leveraging best practices in process engineering, change management and program management, we develop custom solutions for global companies across a range of industries
A few of our Infinitivians show off their Halloween spirit...
Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.
"The same...challenges that made programmatic difficult as it moved beyond remnant display sales may create even bigger issues in the more complex and higher-value world of video."
Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussion on media transformation at WFA’s Global Marketer Week in Toronto, happening April 25-28. http://hubs.ly/H072zMC0
Join some of the most iconic brand names and network with the world's top marketers at the annual event for multinational brands.
How being a "high trust organization" can help your business when it comes to successful digital transformation - and how to cultivate that trust http://hubs.ly/H06F_RH0
Learn how cultivating trust within your organization improves business outcomes and how to build trust to enable more successful digital transformation efforts
Data-driven marketing can enable you to better meet customer expectations when interacting with your company. Watch our own Mike Lempner explain how:
Watch video explaining how companies can have more relevant customer conversations and deliver better experiences across channels through data-driven marketing
Infinitive's Jeff Puzenski will be speaking at the upcoming Media Sales Symposium. Jeff will explain how leading digital media companies are overcoming challenges like limited tech integrations, growing product catalogs, and data discrepancies to drive improved performance.
The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!
The pharma industry has a digital marketing disconnect. Check out this infographic for 5 steps to changing that:
View infographic explaining five first steps into digital marketing pharmaceuticals companies can take to better connect with consumers on digital channels
Companies often focus on technology platforms or processes at the expense of user adoption. Watch this video to hear our own Jeff Puzenski explain why the greatest implementation ROI actually comes from changing user behavior:
When struggling with implementations of new technology and tools, organizations frequently blame the new systems or point to faulty data as the greatest challenge. As our own Jeff Puzenski explains in the video below, however, it’s critical that companies struggling to get technology ROI focus on us...
A recent WFA survey found that many large advertisers are consolidating ad servers. We put together an infographic featuring some of the survey's key findings - and explaining the benefits marketers can get from ad server consolidation:
View infographic outlining WFA survey findings on global brand ad server consolidation trend and benefits marketers can get from consolidating ad servers
"[There] is strong temptation to keep buying and selling TV in the same old way. But it’s hard to see how linear and digital can remain separate over the long term." Our own Jeremy Hines offers the consumer, advertiser and publisher view on digital video distribution in AdExchanger
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long...
Digital Transformation is "essential to corporate survival." Why companies have to change - and how http://hubs.ly/H05Slc50
Review Forbes survey findings predicting widespread digital transformation, then get advice for achieving and measuring digital transformation at your company
Getting your DMP selection & implementation right is crucial for ROI. Here's a free checklist to help you: http://hubs.ly/H05QVrc0
Download free checklist designed to help you select and implement the right data management platform (DMP) for your business for maximum technology ROI
Success isn’t ever a straight path. So the difference between high-performing leaders and the rest of the pack is the ability to use failure and adversity as a tool for learning and for anticipating and preparing to address the future problems.
Learn how company leaders can take transformations lessons and best practices from past failures to ensure future digital transformation success
What does business transformation have in common with a turducken? More than you'd think when it comes to thinking about and managing multilevel organizational change. http://hubs.ly/H05fyWk0
Learn 5 tactics for effectively managing changes throughout your organization to adapt to the different environments and dimensions in which change takes place.
Our own Lou DiSerafino explains why managing strategic risks is about value creation in this video. Watch now: http://hubs.ly/H05blTZ0
Research shows that there is a direct link between business performance and managing risks, as Infinitive Executive Lou DiSerafino explores in depth in this white paper. Small operational issues can pile up, turning seemingly small problems into significant – even existential – threats to the busine...
The rise of ad blocking challenges publishers to come up with workarounds. Enter stream stitching (but don't forget about UX), as this video explains:
Watch video on ad blocking's disruptive impact on the advertising industry, then learn how video stitching, which improves UX and overcomes blockers, could help
Disaster recovery in the age of the hack: why critical system resiliency matters for your organization's cyber security http://hubs.ly/H050d_C0
Developing business continuity processes and instilling resilience into critical systems can improve your company's cyber security for data breach protection
An Internet of Things botnet took out Twitter and Netflix last week. Here's how cybercrooks can exploit connected devices - and how to protect your company: http://hubs.ly/H04-B_B0
The Internet of Things (IoT) enables cyber criminals to launch DDoS attacks and other hacks. Learn why and how to prevent them for better cyber security.
Given all the emotions in play when it comes to change, technology could be the easy part of digital transformation. Here's why emotional intelligence is important:
Review the five core components of emotional intelligence (EQ) and learn why emotional intelligence remains important for successful digital transformation
For week 3 of National Cyber Security Awareness Month, learn why awareness is critical for spotting and combatting cyber crime within your organization:
Learn why identifying and stopping cyber criminals from harming your organization requires security awareness through all levels of the business.
Salesforce acquiring data management platform (DMP) provider Krux could be great for marketers - but only if Salesforce truly integrates Krux's capabilities: http://hubs.ly/H04MSDf0 #integration #audiencetargeting
Learn 4 ways Salesforce's acquisition of DMP provider Krux could be good for marketers, and why those benefits depend on Salesforce truly integrating Krux
Every organization could be a target for hackers - but not every target has to become a victim. Here's how to asses and improve your company's approach to cyber security: http://hubs.ly/H04KDP60
Learn why company culture matters for effective cyber security & how to engage both leaders and employees to improve your organization's data security approach
Our own Dennis Middleton writes in MediaPost:
"As consumers undertake their own unique journeys in engaging with brands, CPG marketers must seek the data-driven equivalent of that universal human truth – the comprehensive consumer profile."
Consumer packaged goods companies routinely invest millions of dollars seeking to uncover and define universal human truths that will deeply connect consumers to their brands.
Wondering what an ad server is and where it fits in the ad tech environment? We've got your answer: http://hubs.ly/H04Gdgf0
Watch video to learn what ad servers do to make digital advertising more efficient and scalable, and how they fit into the advertising technology environment
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