Infinitive

Infinitive At Infinitive, we’re about action, results, and enabling clients to master the digital world. We love rolling up our sleeves to deliver breakthrough value.

Headquartered in the Washington, D.C. area, Infinitive is a consultancy specializing in marketing and advertising solutions, customer data & analytics, cloud solutions, data security & enterprise risk management, and digital & business transformation. Leveraging best practices in process engineering, change management and program management, we develop custom solutions for global companies across a range of industries

A few of our Infinitivians show off their Halloween spirit...
10/31/2017

A few of our Infinitivians show off their Halloween spirit...

Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.
08/07/2017
AdExchanger

Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.

"The same...challenges that made programmatic difficult as it moved beyond remnant display sales may create even bigger issues in the more complex and higher-value world of video."

Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussio...
04/17/2017
Home - WFA Toronto

Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussion on media transformation at WFA’s Global Marketer Week in Toronto, happening April 25-28. http://hubs.ly/H072zMC0

Join some of the most iconic brand names and network with the world's top marketers at the annual event for multinational brands.

Infinitive's Jeff Puzenski will be speaking at the upcoming Media Sales Symposium. Jeff will explain how leading digital...
01/27/2017
Matrix Media Sales Symposium

Infinitive's Jeff Puzenski will be speaking at the upcoming Media Sales Symposium. Jeff will explain how leading digital media companies are overcoming challenges like limited tech integrations, growing product catalogs, and data discrepancies to drive improved performance.

http://hubs.ly/H061PxZ0

The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!

Companies often focus on technology platforms or processes at the expense of user adoption. Watch this video to hear our...
01/23/2017
[Video] Why User Adoption Matters and How to Ensure It Happens - Infinitive

Companies often focus on technology platforms or processes at the expense of user adoption. Watch this video to hear our own Jeff Puzenski explain why the greatest implementation ROI actually comes from changing user behavior:

http://hubs.ly/H05-f190

When struggling with implementations of new technology and tools, organizations frequently blame the new systems or point to faulty data as the greatest challenge. As our own Jeff Puzenski explains in the video below, however, it’s critical that companies struggling to get technology ROI focus on us...

A recent WFA survey found that many large advertisers are consolidating ad servers. We put together an infographic featu...
01/19/2017
Why More Big Brands Are Consolidating Ad Servers [Infographic] - Infinitive

A recent WFA survey found that many large advertisers are consolidating ad servers. We put together an infographic featuring some of the survey's key findings - and explaining the benefits marketers can get from ad server consolidation:

http://hubs.ly/H05YFND0

View infographic outlining WFA survey findings on global brand ad server consolidation trend and benefits marketers can get from consolidating ad servers

"[There] is strong temptation to keep buying and selling TV in the same old way. But it’s hard to see how linear and d...
01/16/2017
Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise? | AdExchanger

"[There] is strong temptation to keep buying and selling TV in the same old way. But it’s hard to see how linear and digital can remain separate over the long term." Our own Jeremy Hines offers the consumer, advertiser and publisher view on digital video distribution in AdExchanger

http://hubs.ly/H05VFZk0

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long...

Success isn’t ever a straight path. So the difference between high-performing leaders and the rest of the pack is the ...
01/04/2017
How to Use Your Digital Transformation Experience to Drive Success - Infinitive

Success isn’t ever a straight path. So the difference between high-performing leaders and the rest of the pack is the ability to use failure and adversity as a tool for learning and for anticipating and preparing to address the future problems.

http://hubs.ly/H05N3Vq0

Learn how company leaders can take transformations lessons and best practices from past failures to ensure future digital transformation success

Our own Lou DiSerafino explains why managing strategic risks is about value creation in this video. Watch now: http://hu...
11/14/2016
5 Things Execs Need to Know About Strategic Risk Management [Video] - Infinitive

Our own Lou DiSerafino explains why managing strategic risks is about value creation in this video. Watch now: http://hubs.ly/H05blTZ0

Research shows that there is a direct link between business performance and managing risks, as Infinitive Executive Lou DiSerafino explores in depth in this white paper. Small operational issues can pile up, turning seemingly small problems into significant – even existential – threats to the busine...

Our own Dennis Middleton writes in MediaPost:"As consumers undertake their own unique journeys in engaging with brands, ...
10/12/2016
From Universal Human Truth To Comprehensive Consumer Profile

Our own Dennis Middleton writes in MediaPost:

"As consumers undertake their own unique journeys in engaging with brands, CPG marketers must seek the data-driven equivalent of that universal human truth – the comprehensive consumer profile."

http://www.mediapost.com/publications/article/286612/from-universal-human-truth-to-comprehensive-consum.html

Consumer packaged goods companies routinely invest millions of dollars seeking to uncover and define universal human truths that will deeply connect consumers to their brands.

Address

20365 Exchange St, Ste 301
Ashburn, VA
20147

Alerts

Be the first to know and let us send you an email when Infinitive posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact the business

Send a message to Infinitive:

Nearby businesses


Other Business consultants in Ashburn

Show All