Infinitive

Infinitive At Infinitive, we’re about action, results, and enabling clients to master the digital world. We love rolling up our sleeves to deliver breakthrough value.

Headquartered in the Washington, D.C. area, Infinitive is a consultancy specializing in marketing and advertising solutions, customer data & analytics, cloud solutions, data security & enterprise risk management, and digital & business transformation. Leveraging best practices in process engineering, change management and program management, we develop custom solutions for global companies across a range of industries

05/09/2019
Unlocking the Value of Data through IoT Analytics

Are you taking advantage of your company's data from different devices?

Watch and hear about examples in IoT, analytics & data - all in this fun video.
https://vimeo.com/333898215
#video #analytics #iot #data #companies #digitaltransformation #digital #AWS #AWSplatform

Infinitive CEO Denis McFarlane spoke with Chief Technologist Jim McGinn about how Infinitive uses the powerful and cost-effective cloud computing platforms such…

05/08/2019
A Recap of the ANA Media Conference - Part 2

Would you like to hear more about trends with OTT TV and emerging voice technologies?

Watch this second part of our ANA conference recap with marketing and programmatic experts Fiona Davis and Beth Billingsley. Then, head over to our blog for more information on the latest media trends.

#OTT #TV #marketing #digitaltransformation #experts #ANA #ANAconference #marketing #media

https://vimeo.com/331417984

A fun, two-part recap video shot on location featuring marketing and programmatic expert Fiona Davis and marketing and media expert Beth Billingsley, as they sat…

05/07/2019
A Recap of the ANA Media Conference - Part 1

We’re reminiscent of sunny ☀️days from the ANA conference in Florida.

Tune in for part 1 of our key takeaways on:

• Thoughts on “the new media supply chain” from the chief brand officer at the Procter & Gamble Company, Marc Pritchard;

• Advice on agency contracts and how brands can work more effectively with media agencies;

• How retailers are becoming media companies
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#media #anaconference #mediaexperts #recap #advice #event #digital #marketing
https://vimeo.com/331417741

A fun, two-part recap video shot on location featuring marketing and programmatic expert Fiona Davis and marketing and media expert Beth Billingsley, as they sat…

Click and learn more about March of Dimes important mission of healthy moms and babies. Hit play on the video inside the...
04/30/2019
Infinitive to Sponsor March of Dimes' March for Babies - Infinitive

Click and learn more about March of Dimes important mission of healthy moms and babies.

Hit play on the video inside the post to:
* Discover why Infinitive helps
* How you can join our team

#mod #marchofdimes #healthymoms #healthybabies

https://www.infinitive.com/2019/04/29/2019-march-of-dimes-march-for-babies/

For the 13th year in a row, Infinitive is proud to sponsor the March of Dimes’ March for Babies. The…read more

Infinitive will support Richmond Technology Council - rvatech at their annual gala.A fun event to celebrate Richmond’s...
04/25/2019

Infinitive will support Richmond Technology Council - rvatech at their annual gala.

A fun event to celebrate Richmond’s technology ecosystem + growing community!

In the area? Join us and get tickets at rvatechgala.com

#rvatech #rvatechgala #Richmond #technology #techawards #member #cloud #digital #consulting

Join Infinitive in supporting the March of Dimes at Bar Louie - One Loudoun! Show this flyer and 20% of your bill will g...
04/09/2019

Join Infinitive in supporting the March of Dimes at Bar Louie - One Loudoun! Show this flyer and 20% of your bill will go towards helping the March of Dimes mission of healthy babies and moms.

Infinitive's marketing expert Fiona Davis will share proven approaches of developing a flexible approach with programmat...
04/05/2019

Infinitive's marketing expert Fiona Davis will share proven approaches of developing a flexible approach with programmatic that delivers for both large and small markets, and leverages data to engage users with personalized content. Catch her onstage at the event and click the link for more information. https://www.ana.net/conference/show/id/MLC-APR19
#ANAMedia #programmatic #marketing #digital #programmatic

04/04/2019
ASU GSV X Summit 2019

Infinitivan and education expert Wayne Campagna will attend the ASU GSV Summit, one of the top conferences in the education industry. Hit play to discover the challenges many industries including universities and learning institutions are facing. #education #challenges #learning #summit #conferences #universities #digital
https://vimeo.com/327797757

Infinitive will be at the world's leading education and workforce innovation summit ASU GSV X on April 8th. Learn about the event by watching this video. Want…

04/03/2019
Accelerating Value with AWS in Media + Entertainment

“How can you get the most use from AWS in the media and entertainment industry?”

This key industry question is important and we dive into this conversation in our latest video.

Watch and you’ll learn:
• What do our media experts see in the marketplace?
• How can these data insights drive true 📈 business value?

Do not miss out on this opportunity to gain value with AWS in the media and entertainment industry.

#Experts #AWS #Amazon #Standardconsultingpartner #Media #Entertainment #video #insights #cloud

https://vimeo.com/328003440

Whether you’re a publisher wanting to increase advertising revenue or an ad agency managing cross-channel campaigns, the AWS platform, with the help of Infinitive’s…

Infinitive is the newest member of RVATECH. A member-driven association of leading companies working together to support...
03/25/2019

Infinitive is the newest member of RVATECH. A member-driven association of leading companies working together to support the continued growth of Virginia's dynamic technology-based economy. Learn more about the association here. https://rvatech.com/
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#rvatech #tech #cloud #IT #technology #Richmond

Infinitive is off to NYC to sponsor the Single Security Conference on March 4th. This sold out event was created by Fann...
03/01/2019

Infinitive is off to NYC to sponsor the Single Security Conference on March 4th. This sold out event was created by Fannie Mae and Freddie Mac with the goal to cover the Single Security Initiative from timeline to benefits. #singlesecurity
http://www.freddiemac.com/mbs/single-security/

02/21/2019
Denis & Steve Discuss Linear and Digital Convergence

Want to know more about convergence? You're not alone.

Hit ▶️to watch Infinitive's CEO and Media Expert highlight the issues and opportunities that companies must navigate if they want to shape an effective strategy for the converging world.
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#digital #media #linear #linearconvergence #ad #publishing

https://vimeo.com/318230805

In this video Infinitive’s Denis McFarlane, Founder & CEO and Steve Malinchock talk about the importance of linear and digital convergence. View the full…

Infinitive will touch down in Nashville, TN tomorrow to sponsor OP/ED 2019. Infinitive's media experts Steve Malinchock,...
02/19/2019

Infinitive will touch down in Nashville, TN tomorrow to sponsor OP/ED 2019. Infinitive's media experts Steve Malinchock, Jeremy Hines, and Michael Haight will lead important discussions at this media-focused event. https://www.opedsummit.com/why-attend

Infinitive is sponsoring the OP/ED 2019 in Nashville, TN on February 20 & 21. Join and learn how to transform your busin...
02/11/2019
Why Attend

Infinitive is sponsoring the OP/ED 2019 in Nashville, TN on February 20 & 21. Join and learn how to transform your business while still cutting costs from today’s media experts. https://www.opedsummit.com/why-attend

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#OPED19 #digitaltranformation #media #event

The pressures of prior years are accelerating—consumers are watching more video, but through more fragmented channels, and advertisers are demanding more accountability from media companies and increasing the complexity of even relatively small deals.  Media companies themselves are expanding the...

Infinitivians Phil Kyle and Matt Dobbins are at Virginia Tech's career fair sponsored by the Pamplin College of Business...
02/06/2019

Infinitivians Phil Kyle and Matt Dobbins are at Virginia Tech's career fair sponsored by the Pamplin College of Business. Stop by our table to learn about our full-time positions and internships or visit our career's page for more information about our digital transformation consultancy.
https://www.infinitive.com/careers/
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#virginiatech #vtcareerfair #digital #cloudsuperheros

Infinitive was voted 2019’s Best Places to Work in Virginia by Virginia Business magazine and the Best Companies Group...
02/04/2019
Infinitive Receives "Best Places to Work" Award for Fifth Time - Infinitive

Infinitive was voted 2019’s Best Places to Work in Virginia by Virginia Business magazine and the Best Companies Group. We are honored to be in such great company with other businesses we admire and thank you to our amazing people (Infinitivians) for making this happen. Visit our press page to learn more!
https://www.infinitive.com/about/press/infinitive-receives-best-places-to-work-award-for-fifth-time/
#bestplacestowork2019 #culture #corevalues

Infinitive is the proud recipient of the 2019’s Best Places to Work in Virginia for the fifth time! We are…read more

Watch and discover the one piece of information that surprised us most at the AdMonsters conference. https://hubs.ly/H0f...
12/17/2018
Three Digital Media Insights We Gained at AdMonsters - Infinitive

Watch and discover the one piece of information that surprised us most at the AdMonsters conference. https://hubs.ly/H0fXcVy0
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#admonsters #digital #digitalmedia #publishers #ad #adtech

In finding the right mix of in-house vs. outside capabilities, Davis believes it’s all about balance. “You have to have some expertise in-house, you have to have a good relationship with your agencies, and use a consulting firm to come in and help around specific areas. You can’t be an expert ...

What’s your superpower? Infinitive is hiring! Click to see the Digital Transformation heroes we need.https://hubs.ly/H...
11/27/2018

What’s your superpower? Infinitive is hiring! Click to see the Digital Transformation heroes we need.

https://hubs.ly/H0fHbJS0

#digitaltransformation #joining #jobsearch #jobseeking

We're hiring! Are you looking to work with a fast-growing, innovative company with great people? Check out our latest jo...
11/14/2018

We're hiring! Are you looking to work with a fast-growing, innovative company with great people? Check out our latest jobs here: https://hubs.ly/H0fxbsf0 or email us at [email protected].
#jobs #hiring #DC #NY #Richmond #tech #ad #digital

Get insights into MadTech which combines Marketing, Advertising and Technology plus learn about the future of Service La...
11/08/2018
The Infinitive Difference Blog - Infinitive

Get insights into MadTech which combines Marketing, Advertising and Technology plus learn about the future of Service Layer from Executive Fiona Davis. https://hubs.ly/H0fsRGq0

At ExchangeWire’s ATS London 2018, Infinitive Executive Fiona Davis took part in a panel discussion – “Madtech & the Future…read more

Join Infinitive in Austin from Nov. 4-7th for the AdMonsters Publisher Forum. We will be sponsors of the conference and ...
10/17/2018
2018 Austin Publisher Forum - AdMonsters

Join Infinitive in Austin from Nov. 4-7th for the AdMonsters Publisher Forum. We will be sponsors of the conference and helping to define the future of digital media.
https://hubs.ly/H0f9vCf0

Experience the Publisher Forum in Austin, TX November 4-7, 2018 & join the #1 community of ad operations professionals discussing the future of digital media.

OTT continues to be one of the hottest topics in the industry and Advertising Week was no exception. Even as the FreeWhe...
10/15/2018
Advertising Week Briefing: 'There's a lot of failing upwards' - Digiday

OTT continues to be one of the hottest topics in the industry and Advertising Week was no exception. Even as the FreeWheel monetization report shows extreme growth in ad views on OTT, measurement and attribution parity with desktop and mobile are the key to OTT going mainstream for marketers. https://hubs.ly/H0f7jrZ0

#OTT #AWNewYork

On the second day of Advertising Week, media companies, marketers and platforms dealt with the future of TV, the GDPR reality and broken escalators.

10/11/2018
Infuniday Highlights

Each year Infinitive gets together for inFUNiday, two days of learning, connecting and fun! Check out this short video for a few highlights. https://hubs.ly/H0f59wq0
#event #corporate #digitaltransformation

This video is about Infuniday

A few of our Infinitivians show off their Halloween spirit...
10/31/2017

A few of our Infinitivians show off their Halloween spirit...

We spent InFUNiday 2017 enjoying gorgeous late summer weather -  and each other's company! Check out these shots from a ...
10/06/2017

We spent InFUNiday 2017 enjoying gorgeous late summer weather - and each other's company! Check out these shots from a fun day out.

"Many so-called 'technology issues' are simply shortfalls in user adoption." Advice on how to get full ROI from an ad te...
09/26/2017
To Reap Ad-Tech ROI, End-User Adoption Is The Secret Sauce | AdExchanger

"Many so-called 'technology issues' are simply shortfalls in user adoption." Advice on how to get full ROI from an ad tech implementation. https://hubs.ly/H08L2NJ0

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. “I can’t trust the data.” “Using the new system slows me down.” “We’re different, so this system wo...

The Infinitive team is off to Cologne for #Dmexco Sep. 13-14. Will you be there? Let us know!
09/01/2017

The Infinitive team is off to Cologne for #Dmexco Sep. 13-14. Will you be there? Let us know!

Heading to ATS London next month? So is our own Fiona Davis! Don't miss her panel at the event: http://hubs.ly/H08qqWX0 ...
08/22/2017

Heading to ATS London next month? So is our own Fiona Davis! Don't miss her panel at the event: http://hubs.ly/H08qqWX0 #ATSL17

Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.
08/07/2017
AdExchanger

Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.

"The same...challenges that made programmatic difficult as it moved beyond remnant display sales may create even bigger issues in the more complex and higher-value world of video."

ICYMI: Here's Scott Brinker's 2017 #Martech Landscape Supergraphic (with vendors now over the 5k mark)  http://hubs.ly/H...
07/20/2017
Marketing Technology Landscape Supergraphic (2017): Martech 5000 - Chief Marketing Technologist

ICYMI: Here's Scott Brinker's 2017 #Martech Landscape Supergraphic (with vendors now over the 5k mark) http://hubs.ly/H087kYJ0

Plus, here's a take on why marketing today IS technology: http://hubs.ly/H087kYK0

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (fro...

Our own Dennis Middleton will discuss data-driven solutions for marketing and advertising at the June edition of AM Ad B...
06/12/2017
AAF DC

Our own Dennis Middleton will discuss data-driven solutions for marketing and advertising at the June edition of AM Ad Buzz, happening this Wednesday.

Don't fear data. Master it. Join our AM Ad Buzz next week on 6/14 and learn how are different marketers using data to their advantage. The event features:

Sandie Milberg, Chief Revenue Officer of Varick Media Management
Matthew Lieppe, Creative Director, Copywriter, Director
Jessica McKesey, Media Supervisor, R&R Partners
Dennis Middleton, Executive, Infinitive
Seth Niman, Associate Media Director, Davis Elen Advertising

Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussio...
04/17/2017
Home - WFA Toronto

Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussion on media transformation at WFA’s Global Marketer Week in Toronto, happening April 25-28. http://hubs.ly/H072zMC0

Join some of the most iconic brand names and network with the world's top marketers at the annual event for multinational brands.

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20365 Exchange St, Ste 301
Ashburn, VA
20147

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