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Infinitive

Infinitive At Infinitive, we’re about action, results, and enabling clients to master the digital world. We love rolling up our sleeves to deliver breakthrough value.

Headquartered in the Washington, D.C. area, Infinitive is a consultancy specializing in marketing and advertising solutions, customer data & analytics, cloud solutions, data security & enterprise risk management, and digital & business transformation. Leveraging best practices in process engineering, change management and program management, we develop custom solutions for global companies across a range of industries

Watch and discover the one piece of information that surprised us most at the AdMonsters conference. https://hubs.ly/H0f...
12/17/2018
Three Digital Media Insights We Gained at AdMonsters - Infinitive

Watch and discover the one piece of information that surprised us most at the AdMonsters conference. https://hubs.ly/H0fXcVy0
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#admonsters #digital #digitalmedia #publishers #ad #adtech

In finding the right mix of in-house vs. outside capabilities, Davis believes it’s all about balance. “You have to have some expertise in-house, you have to have a good relationship with your agencies, and use a consulting firm to come in and help around specific areas. You can’t be an expert ...

What’s your superpower? Infinitive is hiring! Click to see the Digital Transformation heroes we need.https://hubs.ly/H...
11/27/2018

What’s your superpower? Infinitive is hiring! Click to see the Digital Transformation heroes we need.

https://hubs.ly/H0fHbJS0

#digitaltransformation #joining #jobsearch #jobseeking

We're hiring! Are you looking to work with a fast-growing, innovative company with great people? Check out our latest jo...
11/14/2018

We're hiring! Are you looking to work with a fast-growing, innovative company with great people? Check out our latest jobs here: https://hubs.ly/H0fxbsf0 or email us at [email protected].
#jobs #hiring #DC #NY #Richmond #tech #ad #digital

Get insights into MadTech which combines Marketing, Advertising and Technology plus learn about the future of Service La...
11/08/2018
The Infinitive Difference Blog - Infinitive

Get insights into MadTech which combines Marketing, Advertising and Technology plus learn about the future of Service Layer from Executive Fiona Davis. https://hubs.ly/H0fsRGq0

At ExchangeWire’s ATS London 2018, Infinitive Executive Fiona Davis took part in a panel discussion – “Madtech & the Future…read more

Join Infinitive in Austin from Nov. 4-7th for the AdMonsters Publisher Forum. We will be sponsors of the conference and ...
10/17/2018
2018 Austin Publisher Forum - AdMonsters

Join Infinitive in Austin from Nov. 4-7th for the AdMonsters Publisher Forum. We will be sponsors of the conference and helping to define the future of digital media.
https://hubs.ly/H0f9vCf0

Experience the Publisher Forum in Austin, TX November 4-7, 2018 & join the #1 community of ad operations professionals discussing the future of digital media.

OTT continues to be one of the hottest topics in the industry and Advertising Week was no exception. Even as the FreeWhe...
10/15/2018
Advertising Week Briefing: 'There's a lot of failing upwards' - Digiday

OTT continues to be one of the hottest topics in the industry and Advertising Week was no exception. Even as the FreeWheel monetization report shows extreme growth in ad views on OTT, measurement and attribution parity with desktop and mobile are the key to OTT going mainstream for marketers. https://hubs.ly/H0f7jrZ0

#OTT #AWNewYork

On the second day of Advertising Week, media companies, marketers and platforms dealt with the future of TV, the GDPR reality and broken escalators.

10/11/2018
Infuniday Highlights

Each year Infinitive gets together for inFUNiday, two days of learning, connecting and fun! Check out this short video for a few highlights. https://hubs.ly/H0f59wq0
#event #corporate #digitaltransformation

This video is about Infuniday

A few of our Infinitivians show off their Halloween spirit...
10/31/2017

A few of our Infinitivians show off their Halloween spirit...

We spent InFUNiday 2017 enjoying gorgeous late summer weather -  and each other's company! Check out these shots from a ...
10/06/2017

We spent InFUNiday 2017 enjoying gorgeous late summer weather - and each other's company! Check out these shots from a fun day out.

"Many so-called 'technology issues' are simply shortfalls in user adoption." Advice on how to get full ROI from an ad te...
09/26/2017
To Reap Ad-Tech ROI, End-User Adoption Is The Secret Sauce | AdExchanger

"Many so-called 'technology issues' are simply shortfalls in user adoption." Advice on how to get full ROI from an ad tech implementation. https://hubs.ly/H08L2NJ0

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. “I can’t trust the data.” “Using the new system slows me down.” “We’re different, so this system wo...

The Infinitive team is off to Cologne for #Dmexco Sep. 13-14. Will you be there? Let us know!
09/01/2017

The Infinitive team is off to Cologne for #Dmexco Sep. 13-14. Will you be there? Let us know!

Heading to ATS London next month? So is our own Fiona Davis! Don't miss her panel at the event: http://hubs.ly/H08qqWX0 ...
08/22/2017

Heading to ATS London next month? So is our own Fiona Davis! Don't miss her panel at the event: http://hubs.ly/H08qqWX0 #ATSL17

Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.
08/07/2017
AdExchanger

Our own Phil Kyle describes 3 scenarios for the future of programmatic video in AdExchanger.

"The same...challenges that made programmatic difficult as it moved beyond remnant display sales may create even bigger issues in the more complex and higher-value world of video."

ICYMI: Here's Scott Brinker's 2017 #Martech Landscape Supergraphic (with vendors now over the 5k mark)  http://hubs.ly/H...
07/20/2017
Marketing Technology Landscape Supergraphic (2017): Martech 5000 - Chief Marketing Technologist

ICYMI: Here's Scott Brinker's 2017 #Martech Landscape Supergraphic (with vendors now over the 5k mark) http://hubs.ly/H087kYJ0

Plus, here's a take on why marketing today IS technology: http://hubs.ly/H087kYK0

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (fro...

Our own Dennis Middleton will discuss data-driven solutions for marketing and advertising at the June edition of AM Ad B...
06/12/2017
AAF DC

Our own Dennis Middleton will discuss data-driven solutions for marketing and advertising at the June edition of AM Ad Buzz, happening this Wednesday.

Don't fear data. Master it. Join our AM Ad Buzz next week on 6/14 and learn how are different marketers using data to their advantage. The event features:

Sandie Milberg, Chief Revenue Officer of Varick Media Management
Matthew Lieppe, Creative Director, Copywriter, Director
Jessica McKesey, Media Supervisor, R&R Partners
Dennis Middleton, Executive, Infinitive
Seth Niman, Associate Media Director, Davis Elen Advertising

Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussio...
04/17/2017
Home - WFA Toronto

Infinitive’s Mike Lempner will join Ben Jankowski, Mastercard‘s Group Head of Media Marketing, for a panel discussion on media transformation at WFA’s Global Marketer Week in Toronto, happening April 25-28. http://hubs.ly/H072zMC0

Join some of the most iconic brand names and network with the world's top marketers at the annual event for multinational brands.

Writing in SmartBrief, our COO Phil Kyle explores the unique challenges and opportunities industries like CPG, retail, a...
04/10/2017
Data-driven marketing: A cross-industry view

Writing in SmartBrief, our COO Phil Kyle explores the unique challenges and opportunities industries like CPG, retail, and healthcare face in using data to find and engage consumers. http://hubs.ly/H0718wX0

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Our own Jeff Puzenski explains why "it's clear that addressable TV is a powerful catalyst for the long-term evolution to...
03/13/2017
The Addressable TV Innovation Opportunity Is Greater Than Many Think | AdExchanger

Our own Jeff Puzenski explains why "it's clear that addressable TV is a powerful catalyst for the long-term evolution toward linear and digital convergence" in AdExchanger: http://hubs.ly/H06Dmdr0

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Puzenski, an executive at Infinitive. If you’re looking for tangible signs of convergence, addressable TV is one of the most frequently cited. After all, addressable TV i...

Our own Jay Wright will be speaking at Programmatic I/O in San Francisco next month. Jay will discuss how companies can ...
03/10/2017
PROGRAMMATIC I/O | San Francisco 2017

Our own Jay Wright will be speaking at Programmatic I/O in San Francisco next month. Jay will discuss how companies can integrate programmatic into established sales culture and processes http://hubs.ly/H06DkJM0

Join us April 4-5, 2017 for AdExchanger’s 2017 PROGRAMMATIC I/O San Francisco, the world’s largest conference focused on programmatic media and marketing.

The one and only OFFICIAL Ferris wheel was dynamited into scrap in 1906, but the invention lives on in fairgrounds & on ...
02/14/2017

The one and only OFFICIAL Ferris wheel was dynamited into scrap in 1906, but the invention lives on in fairgrounds & on boardwalks worldwide. Celebrate it today on the 158th birthday of its inventor, George Washington Gale Ferris Jr.

Infinitive's Jeff Puzenski will be speaking at the upcoming Media Sales Symposium. Jeff will explain how leading digital...
01/27/2017
Matrix Media Sales Symposium

Infinitive's Jeff Puzenski will be speaking at the upcoming Media Sales Symposium. Jeff will explain how leading digital media companies are overcoming challenges like limited tech integrations, growing product catalogs, and data discrepancies to drive improved performance.

http://hubs.ly/H061PxZ0

The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!

Companies often focus on technology platforms or processes at the expense of user adoption. Watch this video to hear our...
01/23/2017
[Video] Why User Adoption Matters and How to Ensure It Happens - Infinitive

Companies often focus on technology platforms or processes at the expense of user adoption. Watch this video to hear our own Jeff Puzenski explain why the greatest implementation ROI actually comes from changing user behavior:

http://hubs.ly/H05-f190

When struggling with implementations of new technology and tools, organizations frequently blame the new systems or point to faulty data as the greatest challenge. As our own Jeff Puzenski explains in the video below, however, it’s critical that companies struggling to get technology ROI focus on us...

A recent WFA survey found that many large advertisers are consolidating ad servers. We put together an infographic featu...
01/19/2017
Why More Big Brands Are Consolidating Ad Servers [Infographic] - Infinitive

A recent WFA survey found that many large advertisers are consolidating ad servers. We put together an infographic featuring some of the survey's key findings - and explaining the benefits marketers can get from ad server consolidation:

http://hubs.ly/H05YFND0

View infographic outlining WFA survey findings on global brand ad server consolidation trend and benefits marketers can get from consolidating ad servers

"[There] is strong temptation to keep buying and selling TV in the same old way. But it’s hard to see how linear and d...
01/16/2017
Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise? | AdExchanger

"[There] is strong temptation to keep buying and selling TV in the same old way. But it’s hard to see how linear and digital can remain separate over the long term." Our own Jeremy Hines offers the consumer, advertiser and publisher view on digital video distribution in AdExchanger

http://hubs.ly/H05VFZk0

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long...

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20365 Exchange St, Ste 301
Ashburn, VA
20147

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