Active Engagement

Active Engagement Digital marketing for organizations and causes

We hope you have a wonderful day celebrating the honor it is to live in the USA!
07/04/2019

We hope you have a wonderful day celebrating the honor it is to live in the USA!

06/16/2019
NextAfter

NextAfter

We are super excited to share the newest 2019 NIO Summit trailer. We especially love our Senior Director of Research and Education turning into a strong man with a pretty sweet mustache. Join us at this year’s NIO for all kinds of learning and even more fun. http://bit.ly/2X6MtfG

Fox News
06/06/2019

Fox News

President Donald J. Trump and French President Emmanuel Macron spoke to a World War II veteran, watched a flyover, and visited the American Normandy Cemetery to commemorate the 75th anniversary of D-Day. https://fxn.ws/2Mv1C6s

NextAfter
05/30/2019

NextAfter

At last years NIO Summit, Tim Kachuriak (NextAfter) and Brian Davis (Active Engagement) sat down for an episode of Optimization Insider where they discussed the importance of optimizing emails, avoiding the dreaded spam folders and the mispractice of fine-tuning an email strategy instead of focusing on the content inside the email. http://bit.ly/2I7vAb1

“The fact is: It's true what they say about the United States. It is a land of opportunity. It is too various to get bor...
05/27/2019

“The fact is: It's true what they say about the United States. It is a land of opportunity. It is too various to get bored with it.⁣⁣”
⁣⁣
⁣-Christopher Hitchens

Thankful to the heroes that make this possible. Have a blessed Memorial Day!

Conservative Tribune by WJ
05/17/2019
Conservative Tribune by WJ

Conservative Tribune by WJ

Government has no business regulating normal markets, but it does have business keeping monopolies from harming the American people.

Looking forward to this year's summit!
05/13/2019

Looking forward to this year's summit!

The speakers lined up for this year’s NIO Summit have a diverse and awesome variety of backgrounds. There will be a mentalist, professional negotiator, and Oxford professor all speaking and presenting. We are very excited and there are still more to be announced. You can find more information here on all things NIO! http://bit.ly/2PTRIZX

05/12/2019
Merry Christmas from all of us at Active Engagement! We pray you have a moment to rest and enjoy celebrating with those ...
12/25/2018

Merry Christmas from all of us at Active Engagement! We pray you have a moment to rest and enjoy celebrating with those closest to you.

We hope you have a blessed day celebrating with your family and friends.
11/22/2018

We hope you have a blessed day celebrating with your family and friends.

09/25/2018
NextAfter

Are you coming to this year's NIO Summit this weekend? AE's Chief Technology Officer, Brian Davis, will be conducting a Q&A on email acquisition.

Register now at https://www.niosummit.com/

We hope to see you there!

Tick-tock-tick-tock...NIO Summit is in 2 weeks which means time’s running out to get your ticket, book your travel, and join this innovative group of fundraisers in San Antonio. http://bit.ly/29Z7S3V

Are you properly thanking your donors?
03/09/2018
How to Get Last Year’s Donors to Give More this Year

Are you properly thanking your donors?

Showing donor love and asking for more money should not be mutually exclusive activities. Inspiring upgraded support requires both to work hand-in-hand. Unfortunately, for many nonprofit organizati…

02/26/2018

About a year ago, our creative team here at Active Engagement set a goal to increase recurring monthly giving for one of our clients over the course of 2017.

The results were astounding.

While we hoped to increase the monthly recurring gifts for this client by 10-15% through two targeted campaigns, we ended up increasing this client’s monthly donations by 105.5% in 2017.

This translates to more than $11,000 in revenue every month through an almost entirely passive revenue stream.

A huge boost to a small organization!

Along with the increased revenue, we grew the number of monthly sustainers from 250 to 461 donors, an increase of 84%, and saw the average monthly gift go up by 11.5%.

Between testing new creative approaches, segmenting the donor file, and zeroing in on the organization’s value proposition, we saw great results in 2017, and will continue to test our approach to monthly giving this year.

As you’re planning your 2018 strategy, I encourage you to think about how you approach, convert, cultivate, and retain monthly donors.

In our experience, the value of these donors is immense, and can make a huge difference to your overall program.

Another day, another change to Facebook.
02/12/2018
Social Media Today

Another day, another change to Facebook.

An important note for page managers - there's a change coming to the way organic reach is calculated.

Interesting look at the lifespan of different kinds of content.
01/26/2018

Interesting look at the lifespan of different kinds of content.

Here's the average lifespan of a piece of content. While a tweet is helpful for a last minute reminder or a quick idea, investing in more substantial content can have returns for years. How is your organization applying this data as you engage donors online?

Getting our creative juices flowing. Happy Cinco de Mayo!
05/05/2016

Getting our creative juices flowing. Happy Cinco de Mayo!

What does it take to run a top-notch email program for a presidential campaign? Our own Eric Josephsen breaks it down to...
04/14/2016
Sorry, Gawker: Ted Cruz Knows Exactly What He’s Doing with His Emails

What does it take to run a top-notch email program for a presidential campaign? Our own Eric Josephsen breaks it down today in The Resurgent:

http://theresurgent.com/sorry-gawker-ted-cruz-knows-exactly-what-hes-doing-with-his-emails/

As someone whose livelihood depends on political email traffic, my ears perk up whenever email becomes more than just background noise and instead makes national news. So, a few days ago, when digi…

An AE tradition: the honor of the Christmas sweater. #hazing
12/15/2014

An AE tradition: the honor of the Christmas sweater. #hazing

Mark is practicing for collections
05/13/2014

Mark is practicing for collections

One of the many reasons we roll our own tools for donation processing...http://www.slate.com/blogs/weigel/2014/03/10/rep...
03/11/2014
Republicans Are Accidentally Making Money for the Mega-Donor Who Wants to Beat Them

One of the many reasons we roll our own tools for donation processing...

http://www.slate.com/blogs/weigel/2014/03/10/republicans_are_accidentally_making_money_for_the_mega_donor_who_wants_to.html

Republicans and conservatives have spent four years defending their financial benefactors from the "puppetmaster" attacks of the left. The left's only turned up the heat; Harry Reid has used two weeks of Senate speeches to condemn Charles and David Koch and their support for Republicans. At CPAC, Mi...

Christmas tradition- the sweater goes to the newest employee. Welcome aboard!
12/20/2013

Christmas tradition- the sweater goes to the newest employee. Welcome aboard!

'Engaging' at the Nats game tonight!
08/08/2013

'Engaging' at the Nats game tonight!

Happy hour at MacDowells Brew Kitchen!
04/09/2013

Happy hour at MacDowells Brew Kitchen!

Eric Josephsen Jr and his wife Carmen celebrating AE's Pollie Awards win last week!
04/09/2013

Eric Josephsen Jr and his wife Carmen celebrating AE's Pollie Awards win last week!

Awards dinner
04/05/2013

Awards dinner

Wellington College, near London, had a great time speaking at LI's International School of Fundraising last week. Studen...
04/05/2013

Wellington College, near London, had a great time speaking at LI's International School of Fundraising last week. Students from 26 countries, so many inspiring stories!

04/03/2013

We are looking for paid interns for the summer in both our Leesburg and Harrisonburg offices. Some technical prowess is a plus, but not necessary. Please spread the word!

03/28/2013

AE is proud to announce that we are a silver sponsor at next week's AAPC conference in DC. If your going to be there, let us know and we'll buy you a cocktail!!!

Racking up the awards!
03/20/2013

Racking up the awards!

Always fun to hang out with bloggers
03/15/2013

Always fun to hang out with bloggers

03/04/2013

Busy few weeks coming up for Active Engagement! First we are headed to Tucson, AZ for a conference, then back home for CPAC, then a few meetings with potential clients. Meanwhile, we are busy putting finishing touches on GiveWorks 2.0 which is great news for our current and future clients!

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113 East Market Street, Suite 300
Leesburg, VA
20176

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